distributor for a few years-until the arrival of Dave Malekpour, perhaps the ideal advocate for the Japanese manufacturer in the American market. In terms of its North American presence, TAD drifted a bit following Jones’ departure for ELAC-there was no U.S. While additional speaker models as well as preamplifiers, power amps, and digital components followed, TAD’s high-end creds were assured by the release, in 2007, of the original version of the $78,000 Reference One loudspeaker. In 2000, the British speaker designer Andrew Jones was brought on to establish a consumer product line the company’s first offering to this market, the TAD-M1, was introduced in 2002. The TD-4001 and other TAD transducers were installed in hundreds of recording studios worldwide and were utilized for live concert sound-reinforcement, as well. The legendary American engineer Bart Locanthi of JBL fame was hired to lead the effort, and TAD’s first triumph was the TD-4001 compression driver. TAD came into being in the mid-1970s as a project of the Pioneer Electronics Corporation to develop high-performing loudspeakers for professional audio applications. As you advise your hypothetical music-loving friend, or as you reassess your own audio journey, some familiarity with the loudspeaker offerings of Technical Audio Devices Laboratories, Inc.-TAD-could serve you well. W hen a non-audiophile requests a loudspeaker recommendation, he often assumes that the first question you’ll ask him will be, “How much can you spend?” In fact, the first question should be: “Where will they go?” Other variables-the sort of music that’s favored, listening levels, aesthetic considerations, and, yes, cost-are often less critical than the nature of the room in which the speakers will reside.
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